The 100 Collection
the collection of classics
✓
100 flowing-line pieces in 10 sets, each with its 5-step draw-along.
100 pieces
one key to the whole house
We’re a little obsessed with one thing: taking art that looks impossibly hard — a gallery-worthy flower, a whole wall of them — and breaking it into steps simple enough for any pen to follow. Draw one, step back, and there it is: the quiet, giddy “wait… I made that.”
a year at a time, or once and never again. same whole house.
The 3 big, famous collections. Start here if you want the whole library at once.
included in VIP The WorldsLittle rooms, each its own pair of colours. A brand-new one opens most weeks.
included in VIP The RecordsA voice, 10 minutes, and a finished piece — a new one every Friday.
included in VIPwhat the key unlocks
Open whichever one you like the look of tonight. Each is its own colour, its own evening — and the ones we haven’t drawn yet let themselves in later, without asking.
100 flowing-line pieces in 10 sets, each with its 5-step draw-along.
100 pieces
If you can draw a circle you can do this. 395+ frameworks and videos.
395+ resources
At 9 the table is bare. At 9:12 there’s a finished flower on it, in ink.
130 guides
A flamingo on one leg, a leopard mid-prowl, a peacock in full flourish.
33 · 3 ways
Every letter A–Z dressed in blooms. Turn your own initial into art.
26 · 3 ways
30 flowers, each drawn in 1 line that never lifts from the page.
30 · 3 ways
Catching butterflies, ignoring you, running the household — each in 1 line.
55 · 3 ways
Macaw, toucan, orangutan, built from bold folk shapes in 3 steps.
30 · 3 ways
A blushing peony, a mauve jellyfish. Lay the colour wet and let it bleed.
20 · 3 ways
A bat flower, a passionflower, a flame lily. Strange things in bold ink.
32 · 3 ways
30 mandalas drawn ring by ring. So exact it does the calming for you.
30 · 3 ways
50 postcards that arrive half-drawn. You finish them and give them away.
50 · 3 waysMoons, moths and quiet — the set people finish last thing at night.
25 · 3 waysA lighthouse wearing a scarf of waves. The set that lowers your shoulders.
25 · 3 waysBranches, stones, restraint — the calmest wall in the house.
25 · 3 ways
4 of 100 shown · the other 96 come with the world · finished art + step-by-step + trace
100 flowing-line pieces in 10 sets, each with its 5-step draw-along.
✦ Commercial rights included — sell what you make.
4 of 395 shown · the other 391 come with the world · finished art + step-by-step + trace
If you can draw a circle you can do this. 395+ frameworks and videos.
✦ Commercial rights included — sell what you make.
4 of 130 shown · the other 126 come with the world · finished art + step-by-step + trace
At 9 the table is bare. At 9:12 there’s a finished flower on it, in ink.
✦ Commercial rights included — sell what you make.
4 of 33 shown · the other 29 come with the world · finished art + step-by-step + trace
33 exotic creatures and blooms drawn in flowing coloured line — a flamingo on one leg, a leopard mid-prowl, a peacock in full flourish, an orchid, a lotus — each broken into easy steps. Plus a bonus set of extra worksheets and colour guides.
✦ Commercial rights included — sell what you make.
4 of 26 shown · the other 22 come with the world · finished art + step-by-step + trace
Every letter A–Z drawn as floral calligraphy — a graceful capital, dressed in blooms, struck with vivid colour, each in 3 easy steps. Turn your name or a single initial into art. Plus a bonus Secret Garden alphabet.
✦ Commercial rights included — sell what you make.
4 of 30 shown · the other 26 come with the world · finished art + step-by-step + trace
30 flowers, each drawn in one easy continuous line that never lifts from the page — rose, tulip, snowdrop, cherry blossom and more, broken into 3 easy steps from first line to finished bloom. Plus a bonus of 198 effortless line-art masterpieces to inspire your own.
✦ Commercial rights included — sell what you make.
4 of 55 shown · the other 51 come with the world · finished art + step-by-step + trace
The best-selling animal on every art marketplace, and it knows it. 55 cats — catching butterflies, ignoring you, running the household — each in one confident line.
✦ Commercial rights included — sell what you make.
4 of 30 shown · the other 26 come with the world · finished art + step-by-step + trace
30 exotic creatures — macaw, toucan, orangutan, sunbird and more — each built from bold folk-art shapes and dressed in vivid pattern, 3 easy steps from silhouette to finished friend.
✦ Commercial rights included — sell what you make.
3 of 20 shown · the other 16 come with the world · finished art + step-by-step + trace
Loose, luminous watercolour — a blushing peony, a bold anemone, a mauve jellyfish, a sliced fig — each taught wash by wash: lay the colour wet, drop the pigment, let it bleed. 3 easy steps to a piece that looks like it took years.
✦ Commercial rights included — sell what you make.
4 of 32 shown · the other 28 come with the world · finished art + step-by-step + trace
The strangest flowers we\'ve ever drawn — a bat flower, a pitcher plant, a seed pod like a silver coin. 30 rare botanicals in bold modern ink plus a classic tulip and rose, each broken into 3 honest steps — one electric colour, gallery-gold frames.
✦ Commercial rights included — sell what you make.
4 of 30 shown · the other 26 come with the world · finished art + step-by-step + trace
Structure so exact it does the calming for you. 30 mandalas, drawn ring by ring — the meditative workhorse of the whole catalogue.
✦ Commercial rights included — sell what you make.
4 of 50 shown · the other 46 come with the world · finished art + step-by-step + trace
50 postcards that arrive half-drawn — a handmade card for every occasion you’ll ever send. 12 birth-month flowers, weddings, thank-yous, new homes and quiet Christmases — you trace the line, fill the patterns, write on the back, and give away something no shop sells.
✦ Commercial rights included — sell what you make.
and every friday, another one
Press play and a voice takes your hand somewhere else — Provence in the lavender hour, a Kyoto garden in the rain. You finish with a piece you made, and its template already waiting.
nothing to read. nothing to plan. press play.
every piece, 3 ways
No printer required. Every single piece in the house arrives in all 3 forms — you choose, evening by evening.
The completed piece, print-ready and sized for cheap store frames. No custom cuts.
The same drawing broken into the steps that build it — draw it from scratch, on paper or on any screen.
A pale version to lay under your hand and draw straight over. Optional, never required.
what it replaces
Nobody here started out artistic. They started out with an evening free and a pen already on the table.
2 ways in
The whole house, all year — cancel whenever your focus shifts.
Choose this if you’d rather commit a year at a time and keep the option to stop if your focus shifts.
Every world today and every one still to come. Pay once, never again.
Choose this if you want the whole house today and never want to think about renewal again.
pay once. create forever.
free vs the real record
Free YouTube
The pressing
loved since 2019
5 years in, and I’ve watched it blossom into a treasure trove of creativity. It’s more than a club — a journey of endless creativity and joy. I can’t wait to see what the next 5 years bring.
I thought I knew what to expect. But joining VIP opened a whole new world of value.
What a leap of faith. Access to all collections — a whole new world of creativity.
From zero confidence to hosting small art shows in my café, and the feedback is heartwarming.
It turned the blank page from a place of frustration into a wall I’m proud of.
I was expecting the usual, basic stuff, but the drawing ideas are a breath of fresh air — cool, different and a lot of fun.
From ‘I can’t draw’ to a whole flamingo in one unbroken line — it’s about discovering a hidden part of yourself.
I just LOVE the designs — so different to anything out there, so visually stunning.
I was skeptical at first, but the step-by-step guides actually made a difference — my lines have got steadier.
My flowers used to be 5 sad circles. Now they’re the thing on the fridge — and my daughter asks for one.
I’ve always been critical of online art classes, but there’s something genuinely different about this approach.
A month in, and I’m drawing zen doodles my friends won’t stop talking about — caught giggling at my own progress.
A lifesaver for a busy mom. Never knew art could be this relaxing and fun!
I used to think art wasn’t for me. I’ve discovered a hidden, humorous side of myself — miraculous and utterly enjoyable.
Came in with a ‘seen it all’ attitude, but the unique, fun ideas were refreshing. They’ve made pen drawing genuinely enjoyable.
I joined half-expecting to waste my time and money. Instead, real progress with a pen in 10 minutes a go.
The drawing concepts are not just unique — they’re super engaging. My drawings have a new flair.
Past ‘I can’t draw’ at last — vibrant, lively pieces that make my family chuckle and ask for more.
Never expected to learn drawing online, but here I am!
Tried various free resources before becoming VIP. Really happy with the content and value.
10 minutes with a pen and the day just unclenches. I never expected a drawing club to be the calmest part of my week.
I framed my first mandala and my husband asked which gallery it came from. It came from my kitchen table.
A whole fox in a single unbroken line. My grandkids think I’m a wizard now.
I stopped forcing myself to ‘relax’ and just drew instead. Turns out the pen does the breathing for me.
I’ve gifted 3 keys now. Every friend emails me the day theirs arrives, giddy as a girl.
At 61 I finally have a hobby that’s mine — not the kids’, not the house’s. Mine.
The light-trace guides took the fear out of the blank page. Now my confidence does the rest.
6 pieces framed in the hallway and counting. Guests always stop at the cranes.
Zen doodles on a Sunday night instead of doomscrolling. My phone gathers dust now.
I sell my botanical prints at the village market — the commercial licence paid for the key in one weekend.
The Breathe & Bloom voice feels like a friend guiding my hand. I look forward to Fridays now.
A tremor made me think drawing was over for me. The slow, forgiving lines gave it back.
Bought it for Mum’s 70th. She rings me every week to show off her latest flower.
Came for the flowers, stayed for the mandalas. Circles inside circles — completely hypnotic.
No printer, no faff. I draw on the sofa and it looks like it took hours.
Lettering upgraded my handwriting so much people ask if I did a course. I did — this one.
The postcard set is pure joy — swans, ribbons, thank-yous. I’ve posted 11 of them already.
I was the kid who got a C in art. Now I’m the one whose Christmas cards everyone keeps.
Every collection feels like opening a new box of colours. I never run out of somewhere to go.
The floral alphabet turned my 11pm into my own name, in bloom. So calming.
My flowers used to be 5 sad circles too. Not anymore — they actually bloom now.
I hung my first framed piece in the downstairs loo of all places. Most complimented wall in the house.
Cheaper than one restaurant dinner and it’s kept me happy a whole year. Best value I’ve ever bought.
Modern Watercolor lowers my shoulders. Lay the colour wet, let it bleed, and suddenly I’ve breathed out.
Wonderful stuff — I’d only love a few more left-handed tips. Still, my drawings have come on in leaps.
My daughter draws alongside me on video calls now. 2 states apart, same flower on the go.
The mandalas are the ones I finish in bed, lamp low. Ring by ring, and quiet.
I never call myself artistic. But ‘I made that’ has become my favourite sentence.
Retired last spring and dreaded the empty days. This filled them with ink and flowers instead.
Therapy for the price of a coffee habit. My anxiety and I both draw now.
Paradise in Patterns made me laugh out loud — a toucan holding a cocktail. Botanical mischief indeed.
I gifted a key to my sister after surgery. The 10 quiet minutes got her through recovery.
The botanical line art is the most expensive-looking thing on my wall — and it cost me a pen and an evening.
Started with one tulip, now a trailing vine across a whole canvas. One unbroken line, my own hand.
The step-by-steps are so clear I’ve stopped being scared of complicated pieces. I just follow the line.
My book club swapped wine for pens one night as a joke. We’ve met to draw every month since.
I keep every key I’ve been gifted and every one I’ve bought. The gift that never stops giving.
Cats who run the house — 55 of them, each ignoring me perfectly. My most-gifted set by far.
Untamed Grace was my first and still my favourite. That show-off flamingo lives on my fridge.
6 years a member and it still surprises me most weeks. That’s the bit no one tells you — it grows.
nobody has to know
before you turn the key
Yes — the whole house opens the moment it’s yours. Every bestseller, every little world, every piece in all 3 forms. Nothing drips out over weeks.
Only if you want one. The $135 year renews until you stop it; the $195 key never renews at all — no quiet little charge in January.
They simply appear in your library. Every future world is already yours — a new one lands most weeks, and it costs you nothing extra, ever.
Beautifully, yes. Buy the key for somebody else and it arrives by email straight away. Most people here arrived exactly that way — somebody thought of them first.
You can. The key carries a commercial licence — frame it, print it, sell it at your market stall or your café. What you make is yours.
Kandinsky invented abstract art out of shapes and lines. Just shapes. They hang in museums. You can do shapes — and every piece here is broken into the ones that build it.
It’s everything in the shop, plus everything that never went in it, plus everything we haven’t drawn yet — and the weekly Breathe & Bloom records on top.
If you own a pen, you’re equipped. If you own a nice pen, you’ll enjoy it more. If you own 17 pens, you were already one of us.
the gift of
what people actually keep
One key, bought for somebody else. It lands in their inbox instantly — no wrapping, no postage, no small box that turns out to be a candle.
The 1st line is the only hard one. The rest is just a beautiful evening.